About Us

WHO WE ARE

About Us

Blue Future is inspired by “blue ocean strategy”, a concept popularised by Chan Kim & Renée Mauborgne in their book by the same name. A blue ocean is the unknown market space, where there is plenty of opportunity for growth and competition is not important, because other industry players haven’t discovered it yet. Your competitors are still fighting it out in the bloodied, “red ocean”, where products are commoditised.

At Blue Future we are passionate about people. Yes, it’s a cliché, but one we gladly embrace. Our directors have spent their working lives committed to getting the best out of people in the workplace. We understand the multiple demands placed on business owners and have first-hand experience of managing all the functions involved in growing a business.

We live and breathe HR solutions so you can achieve your objectives.

To create and capture new demand by focusing on unaddressed groups of customers (Blue Ocean), with a strategic offering that creates a sustainable leap in value for both the customers and the company by embracing the spirit and ethics of the regulatory environment.

Where other human capital consultants take an administrative approach, we see human capital from a holistic perspective, through the lens of growth and profitability. Nurturing your staff will not only result in better employee engagement, higher morale, and lower absenteeism (the measures used by conventional HR consultants), it will ultimately impact your bottom line (the only performance criterion your shareholders care about).

OUR FOUNDER

PEET VAN JAARSVELD

A highly astute competent and experienced Executive with specialist pedigree and expertise in Finance, Technology, Operations, HR, Project and Change Management. I gained this experience in South Africa, Barbados, UK and Ireland.

He possesses over 35 years of Finance, Operations and General management experience. 10 years in the manufacturing and distribution of the heavily regulated medical device and pharma industries, locally and internationally. 20 years in various financial roles in various industries at board level, locally and internationally. I was one of the founding members of a four businesses that is still in operation today. I was responsible for the Business Development, Financial, Operational and Technology solutions for these businesses which included acquisitions of a few businesses including the acquisition of Clarigen Ltd, an Irish technology company. This strongly enhanced my acumen in overall Business Solutions Management.

I bring a strong strategic and focused approach to delivering business solutions that make significant impacts by optimizing brand value; increasing financial returns and minimizing risk. I have a well established network in small, medium and large companies. I am an avid trail runner and has completed several ultra trail and road races.

Peet has strong links to Ireland. He lived and worked in Ireland with his family for 5 years and was Head of Projects responsible for the construction and setup of the Abbott Laboratories manufacturing facility in the Longford town just off the N4 in Longford County. They recruited over 800 staff in that period. Returning to South Africa after the facility was completed and operational, he continues to maintain strong business and personal relationships with friends and business associates in Ireland. He manages the Blue Future Consultancy firm that provides management and HR consulting and outsourced services to clients. Blue Future is an approved service provider for Enterprise Ireland and have looked after their recruitment and office and payroll needs and services in Johannesburg for the last 10+ years. Blue Future also have a partnership with Performance metrics, an Irish SAAS business where we support the development and business and marketing and sales activities of their Personnel performance management applications in Africa. Blue Connect, their Recruitment division is responsible for supporting Construction and Healthcare companies in Ireland and the UK. We do not believe in a one-size fits all approach and our advice and solutions will therefore be adaptable and flexible according to your needs and requirements.

Fred Klinkenberg

Fred is an accomplished senior executive bringing a unique skillset to the development of the Blue Future Consultancy Firm. Having both lived and worked for long periods in Europe and Africa he has gained extensive global export experience, as well as achieving success in the development and growth of SME’s.  As a founder and Managing Director of an Irish based SME he has gained Operations, Financial and Human Resource Management expertise. As Director – Sub-Sahara Africa, Enterprise Ireland he was responsible for the growth of Irish exports to Africa and has gained over a 10-year period an in-depth knowledge of doing business in Africa. He is currently running his own consultancy business advising companies on the “Africa – Now” business opportunity.

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